At the very outset I would like to make a couple of things very clear – this is not a critique on any particular kind of movie or personality and I’m not a film maker, at least not yet. So what exactly is on my mind & what am I trying to say? Well for starters what I need to impress upon is that cinema at the end of day in spite of being an art form, still has a business consideration to look into and that is a fact that cannot be denied by anybody. Just for the sake of discussion let us forget about movies being good or bad and just look at movies on the whole. So be it a commercial movie, small middle of the road movie, a completely “offbeat” movie – let us for sometime put them all in the same bandwidth & needless to say this is irrespective of the language & the genres.
The only exception to what I’ll be writing here would be the rare movies made by people who absolutely do not care for how the audience would react to the movie. In fact they are not bothered about the audience at all since they are after all making the movie only for themselves. So if you consider Bollywood movies released in 2009 so far the success rate has been below 10 % - in the 1st Qr alone there were 3 successful movies out of a total 31 (read it here- http://passionforcinema.com/kudos-to-raaz-2-slumdog-crorepati-dev-d/) and in April the releases so far have all been complete failures.
The situation is not too different when it comes to regional cinema. Whether its Tamil,Telugu,Malayalam or Kannada the number of successful movies in the year so far would be extremely low. And believe it or not if the success ratio currently is so poor, one needs to understand that this is only considering the movies that at least managed a release. So how would the situation be if one considers the movies lying in the cans for ages?Obviously its not going to look better. It’s another story that the ongoing strike in Bollywood has seen the release of some long pending movies like Pal Pal Dil Ke Ssaath and Ek Se Bure Do (no I’m not mentioning anything about these movies here ).
What I’m trying to put across to everyone is that in today’s recession period, film making can be one of the most risky business initiatives. To understand this a little better let us first look at the different schools of thought about how to make a successful movie-
1.Have big stars; you have a winner on your hands- While I will definitely agree that stars bring a lot of early attention to the project and help in a lot of ways, then again I don’t think stars alone can pull of a movie just like that. The most recent example of this can probably be 8* 10 Tasveer and CC2C.2.The story and the story alone is important- Yeah sure the story and the screenplay is important. But then can somebody tell me why a Barah Anna, Luck By Chance or a Gulaal haven’t really succeeded the way they should have ?3.A top notch director/production banner will do the trick- Sure its nice to have a big production house backing your movie and a well known director helming your movie- but does it spell sure shot success? I don’t think so. What would you then say to Dhoondte Reh Jaoge (UTV), Ek- The Power of One ( Sangeeth Sivan- K Sera Sera ) or a Delhi-6 ( Raykesh Omprakash Mehra- UTV) ?
So what now comes across clearly is that there is no specific formula to ensure the success of a movie. Considering all this have the number of movies being released or going on the floors reduced? Have the number of people moving to Mumbai, Chennai,Hyderabad –( the 3 main locations of film making in India ) wanting to act, direct ,write or do anything else connected with movies reduced? Have the number of people wanting to shift from some other industry to the film industry reduced? The answer is a big no to all these questions. But then one needs to understand that in the current recession period what is becoming difficult are the following-
1.Get a production house to back your movie if you are still to make your mark2.Getting corporate tie-ups/ in film advertisement to help in giving some monetary support.3.Getting the right break in the industry if you are a new comerand the list goes on
All this said & done am I trying to say that film making is to be avoided? That one should not make movies till the recession period is over? Certainly not, but what I’m only saying that one needs to exercise a lot more caution when it comes to making a movie now. Be it in all respects-choice of cast & crew, choice of subject, deciding the budget etc all become quite important. There can be nothing more passionate than making movies and also writing about it like I’m doing here. Hence it’s all the more imperative that we realize the risks associated with film making and try to overcome them rather than ignore them.
On a parting note I wish to point out that I’m looking forward to the release of Frozen, a movie made with a lot of passion and with a lot of risk by everyone associated with it. After around 2 years of struggle, the movie is finally all set to release on May 8th 2009 (confirmed by Shivajee Chandrabhushan- the director & producer) and I just wish that movies like these definitely attain success and ensure that the passion and the risk behind such a venture pays off.
Note- I have only written this to point out the current situation as far as Indian cinema is concerned from my standpoint. I would definitely appreciate a wholehearted constructive discussion on the same and look forward to those in the industry sharing their thoughts on the same over here.
Originally published in PFC- check it out here- http://passionforcinema.com/how-risky-is-film-making-in-india-today/
Showing posts with label Dev D. Show all posts
Showing posts with label Dev D. Show all posts
Tuesday, April 28, 2009
Kudos to Raaz-2, Slumdog Crorepati & Dev D
The 1st Qr of 2009 is over and while the good news is that there was a lot of variety in the kind of Bollywood movies released, in terms of success there were only 3 movies which can be actually called successful in the true sense. The range of movies varied from mainstream biggies like CC2C, Jai Veeru, Aa dekhen Zara etc, small movies like Firaaq,Barah Aana,The Stoneman Murders etc and movies which fall in between the mainstream biggies and the small movies in terms of budget and the number of release centre’s like Dev D,Gulaal,Luck By Chance etc. In all there were some 30 odd regular releases in the quarter (taking only the straight listed films in consideration and avoiding the so called unlisted movies and the various soft porn and dubbed movies the actual count is 31) and the actual successful films are just 3-Raaz-The Mystery Continues ( Raaz-TMC hereon), Slumdog Crorepati(hereon referred to as SDC ) and Dev D.
No this post is not a review of any of these 3 movies. We have already discussed the merits and demerits of these 3 movies in length. But yes considering these movies represent the successful 10 % (of the entire lot that released in Q 1’09), we need to not only appreciate these movies for their success but also briefly look at how & why they have been successful. Lets first talk about Raaz-2. Well we all now the kind of films Vishesh Films has been making – typically small/medium budget kind of movies with good music. This movie again did not prove to be an exception in this respect. Director Mohit Suri had already shot into prominence with movies like Zeher, Kalyug, Woh Lamhe & Awarapan and the movie had the trusted Emran Hashmi along with Kangna Ranaut ( of course it also had Adhyayan Suman ). Right from the beginning the promos showed that the movie had great music ( Raju Singh,Gaurav Dasgupta, Toshi,Sharib Sabri) and the catchy title reminded people of the highly successful Raaz.
So the people went at large and had a good time watching Raaz-TMC. Of course not many people felt it was really scary and many even felt that the climax was tame. But all said and done the solid promotion worked and Vishesh Films had a hit in their hands. On the day that Raaz-TMC released, there was another movie that got released- SDC. The Hindi version of SDM which released alongside across the country did quite well initially as the movie already had got noticed due to its popularity abroad and the series of awards it had started to sweep everywhere. But the actual success of the movie got noticed only much later i.e. after SDM swept away the Oscar Awards. In fact not only did shows of the movie get increased in most centre’s, in a lot of places where the movie had completed its initial run it was re-released and made even more money.
And then we finally come to Dev D, a movie which had a lot of fan following among the youth but was not considered to be all that powerful to make a strong impact at the box office. But surprisingly the movie not only managed to attract the youth, but it also managed to gain in popularity as days passed on. The results are there to see. It’s become a multiplex hit and as I write this post, the movie has crossed 50 days and is still playing in select multiplexes across the country. Considering that these days most of the movies make the maximum money in the first week of its release and that its tough for even a mainstream blockbuster to survive more than a few weeks, the success of Dev D is all the more commendable.
So these 3 movies had their audience and were helped by the kind of promotion it had. Be it a catchy title and a hit song like ‘Mahi Mahi’ or the Oscar Awards or ‘Emotional Atyachar’, each of these movies had something in them which helped the target audience identify with the movie and enable the movie’s success at the box office. That brings to the question- were all the other 28 releases bad? Well certainly not, some of them were definitely good and even critically appreciated but where they failed was in connecting to the audience. All said and done a 10 % success ratio is very scary indeed for the industry. We must need more and more successes both in the form of big & small/medium movies. After all a big movie’s success enables the production banner to fund many more small/medium movies. With the producer’s vs multiplexes strike supposedly starting from April 4th, there aren’t too many releases scheduled in April. Let’s hope the forthcoming releases in May and June turn out to be good and most of them manage to connect to their target audience and become successful.
Note- I have considered SDC as a Hindi version of SDM & not a dubbed movie as otherwise the success % falls even below 10 %.Moreover this post is only about box office success and not about how good or bad a film is.
Originally published in PFC- check it out here- http://passionforcinema.com/kudos-to-raaz-2-slumdog-crorepati-dev-d/
No this post is not a review of any of these 3 movies. We have already discussed the merits and demerits of these 3 movies in length. But yes considering these movies represent the successful 10 % (of the entire lot that released in Q 1’09), we need to not only appreciate these movies for their success but also briefly look at how & why they have been successful. Lets first talk about Raaz-2. Well we all now the kind of films Vishesh Films has been making – typically small/medium budget kind of movies with good music. This movie again did not prove to be an exception in this respect. Director Mohit Suri had already shot into prominence with movies like Zeher, Kalyug, Woh Lamhe & Awarapan and the movie had the trusted Emran Hashmi along with Kangna Ranaut ( of course it also had Adhyayan Suman ). Right from the beginning the promos showed that the movie had great music ( Raju Singh,Gaurav Dasgupta, Toshi,Sharib Sabri) and the catchy title reminded people of the highly successful Raaz.
So the people went at large and had a good time watching Raaz-TMC. Of course not many people felt it was really scary and many even felt that the climax was tame. But all said and done the solid promotion worked and Vishesh Films had a hit in their hands. On the day that Raaz-TMC released, there was another movie that got released- SDC. The Hindi version of SDM which released alongside across the country did quite well initially as the movie already had got noticed due to its popularity abroad and the series of awards it had started to sweep everywhere. But the actual success of the movie got noticed only much later i.e. after SDM swept away the Oscar Awards. In fact not only did shows of the movie get increased in most centre’s, in a lot of places where the movie had completed its initial run it was re-released and made even more money.
And then we finally come to Dev D, a movie which had a lot of fan following among the youth but was not considered to be all that powerful to make a strong impact at the box office. But surprisingly the movie not only managed to attract the youth, but it also managed to gain in popularity as days passed on. The results are there to see. It’s become a multiplex hit and as I write this post, the movie has crossed 50 days and is still playing in select multiplexes across the country. Considering that these days most of the movies make the maximum money in the first week of its release and that its tough for even a mainstream blockbuster to survive more than a few weeks, the success of Dev D is all the more commendable.
So these 3 movies had their audience and were helped by the kind of promotion it had. Be it a catchy title and a hit song like ‘Mahi Mahi’ or the Oscar Awards or ‘Emotional Atyachar’, each of these movies had something in them which helped the target audience identify with the movie and enable the movie’s success at the box office. That brings to the question- were all the other 28 releases bad? Well certainly not, some of them were definitely good and even critically appreciated but where they failed was in connecting to the audience. All said and done a 10 % success ratio is very scary indeed for the industry. We must need more and more successes both in the form of big & small/medium movies. After all a big movie’s success enables the production banner to fund many more small/medium movies. With the producer’s vs multiplexes strike supposedly starting from April 4th, there aren’t too many releases scheduled in April. Let’s hope the forthcoming releases in May and June turn out to be good and most of them manage to connect to their target audience and become successful.
Note- I have considered SDC as a Hindi version of SDM & not a dubbed movie as otherwise the success % falls even below 10 %.Moreover this post is only about box office success and not about how good or bad a film is.
Originally published in PFC- check it out here- http://passionforcinema.com/kudos-to-raaz-2-slumdog-crorepati-dev-d/
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